Young Kancil
48-hour Challenge
Client: Bask Bear Coffee
Create and propose a fictional Malayan Sun Bear character that personifies the Bask Bear brand and propose a brand campaign to launch the character to the public. Ensure that the brand proposition of ‘Confidence Served Well’ into an ownable brand asset.
Awards:
Gold
But it didn’t stop there.
The client loved it (or us) so much, they appointed our agency. And they even paid the fictional budget as agency fees.
Guess you could say it became a 48-hour pitch.
Unfortunately, I didn’t get to see the campaign through as Dubai called, and I answered.
®2024 WESLEY JON RECORDS